Our mission

Our mission is to give Made in Italy food products the role of excellence they deserve and turn vacations into memorable experiences thanks to high-quality products.

We offer only selected products coming from local small and medium producers that respect people and the environment in their production process. But Loft Italy means also bringing people together through good food.

In the experiences section of this site you will find food and wine activities reserved for Loft Italy customers, not available on other platforms. In the section dedicated to food delivery, on the other hand, delicacies to be delivered to your home or to your holiday home.

Family is an important value

Loft Italy community members are not just affiliates, but they are all part of our big family where we all believe in what we do. We are not just an online community, but we bring people together in our exclusive live events. This is why not everyone can join the Loft Italy community. We carefully select each one of our affiliates.

Loft Italy services are intended only for guests staying at an affiliated holiday home. It is therefore not open to everyone. We want our guests to live unique experiences, together with other people who are passionate about good food and Italian culture.

My story is my why

Speaks Francesco Pio Merlino, CEO&Founder Loft Italy: “When I was a holiday home host in Courmayeur and Milan I loved my job. I loved that so much that I formed good relationships with my customers. Talking with them made me understand something: in big cities many tourists were overwhelmed by the quantity of things to do. Confused on what to choose for their vacation. Not sure on what was going to be the real Italian experience. I couldn’t allow this. There are so many good, high-quality products that they should try And they shouldn’t have experiences with random people. This is how Loft Italy was born. A new way of experiencing the vacation, where you can feel at home, really tasting your destination with the best food products and the best people.