Our mission

Our mission is to offer you the best guided tours in Italy, both cultural and gastronomic and turn vacations into memorable experiences thanks to high-quality products.

Loft Italy means also bringing people together through good food: our guides are local experts who deeply know their cities, ready to escort you to the more authentic places and to taste the true Italian delicacies! 

In the experiences section of this site you will find food and wine activities reserved for Loft Italy customers, not available on other platforms. In the section dedicated to food delivery, on the other hand, delicacies to be delivered to your home or to your holiday home.

Here our sustainability and ethics guidance book

Quality is an important value

We want to offer our customers the best in terms of quality of products, offers and customers care. We carefully select each one of our suppliers and want to propose you tours exclusively made for us. This is why you won’t find many of our tours on other websites. 

We want our guests to live unique experiences, together with other people who are passionate about good food and Italian culture.

My story is my why

Speaks Francesco Pio Merlino, CEO&Founder Loft Italy: “When I was a holiday home host in Courmayeur and Milan I loved my job. I loved that so much that I formed good relationships with my customers. Talking with them made me understand something: in big cities tourists are overwhelmed by the quantity of things to do. Confused on what to choose for their vacation. Not sure on what was going to be the real Italian experience.  There are so many good, high-quality products that they should try and they shouldn’t have experiences with random people.”

This is how Loft Italy was born. A new way of experiencing the vacation, where you can feel at home, really tasting your destination with the best food products and the best people.